Human-First AI Marketing Podcast by Avenue9
Discover how to harness the power of AI without losing the human touch. Hosted by Mike Montague, Founder of Avenue9, this podcast delivers actionable insights to help small and mid-sized businesses market like big brands. With expert interviews, relatable success stories, and practical tips, we show you how to amplify your marketing efforts with AI tools that enhance—not replace—human creativity and connection. Whether you're a business owner, marketer, or curious about the future of AI, this is your go-to guide for building smarter, more authentic marketing strategies.
Human-First AI Marketing Podcast by Avenue9
Usable AI for Business with Susan Frew
Susan Frew, a leading voice in AI innovation for businesses, shares her transformative journey of integrating AI into her plumbing business. Susan opens up about how a personal health scare became a catalyst for change, leading to significant cost savings and efficiency improvements. Her philosophy of competing on "awesome" rather than price offers a fresh perspective on adding value. Throughout her story, Susan emphasizes the importance of enhancing existing processes before adopting new technologies, allowing businesses to focus on their strengths and operate within their "zone of genius."
We will also tackle the rapidly evolving landscape of AI-powered marketing strategies. As AI tools like ChatGPT are changing the way we think about SEO and traditional advertising, we explore Google's new offerings, including Gemini and Notebook LM, which promise to revolutionize how businesses communicate. With over 27,000 AI tools emerging, the challenge of keeping pace is real, and Susan encourages us to embrace AI's possibilities while staying mindful of its risks. From the potential of AI to transform mundane tasks to pondering a future filled with android helpers, we reflect on the enduring importance of personal connections and craftsmanship amidst technological advancement.
(00:05) Embracing AI for Business Success
(13:45) AI Innovations in Marketing Strategies
(24:31) Future of AI and Business Relationship
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.
We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
