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For founders and marketing leaders at expert-led B2B firms, Mike Montague, founder of Avenue9, hosts weekly conversations with AI and marketing experts and other founders to learn how they use AI in marketing.

You'll hear practical ways to build thought leadership, leverage AI systems, tell scalable sales stories that travel, show up in AI answers with Answer Engine Optimization (AEO), and build workflows that amplify your team. Practical, candid, and a little funny.

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Human-First AI Marketing Podcast by Avenue9

Scaling Responsible AI with Noelle Russell

January 12, 2026 • Mike Montague • Season 2 • Episode 62

0:00 | 36:01

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What if your next big AI idea isn’t a product, but a responsibility?

That’s the challenge Noelle Russell brings to this conversation. She’s an AI innovator who’s helped launch Amazon Alexa, led teams at IBM and Microsoft, and trained more than 3 million people in AI literacy. She's also the author of the hit book "Scaling Responsible AI: From Enthusiasm to Execution". Her message isn’t just about bigger, faster, or smarter technology; it’s about building AI systems that still feel human.

In this episode, Noelle Russell and host Mike Montague talk about the difference between scaling technology and scaling trust. They unpack why “responsible AI” isn’t just a tech policy, but a leadership philosophy. From inclusive data and ethical automation to the emotional story that first drew Noelle into AI; they dive deep into what it takes to create systems that make life better.

Whether you’re a small business leader, marketer, or executive navigating the next wave of AI adoption, this conversation will help you lead with confidence, curiosity, and care.

Top Takeaways

Every AI starts as a "baby tiger"
It’s cute and useful at first, but it grow up fast. Plan for its scale before those cute automations become messy ones that bite.
Ask the two magic questions
“Where did you get that answer?” and “What’s the worst thing that could happen?” build responsible awareness. AI is an amazing tool, but it still needs your guidance.
Inclusive data equals inclusive outcomes.
Your data defines your values. Human oversight ensures your AI represents everyone you serve.
Be a rational optimist.
Noelle’s story about her son shows that AI’s greatest impact is accessibility, not automation.
Scale trust, not just technology.
The biggest risk isn’t AI replacing people, but rather people forgetting why they use AI in the first place.
Leadership drives responsibility.
Responsible AI is a leadership choice.

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